Common Psychological Effects of Colors

What is Color Psychology?

I found this site while searching for some answers about color psychology. I liked it. I found it to be very interesting. A lot of it was true for me. How does it rate with your personality?

The psychology of color is based on the mental and emotional effects colors have on sighted people in all facets of life. There are some very subjective pieces to color psychology as well as some more accepted and proven elements. Keep in mind, that there will also be variations in interpretation, meaning, and perception between different cultures.

Think of this as a beginning guide to color psychology.

Color Psychology: The Color White

  • purity
  • innocence
  • cleanliness
  • sense of space
  • neutrality
  • mourning (in some cultures/societies)

Color Psychology: The Color Black

  • authority
  • power
  • strength
  • evil
  • intelligence
  • thinning / slimming
  • death or mourning

Color Psychology: The Color Gray

  • neutral
  • timeless
  • practical

Color Psychology: The Color Red

  • love
  • romance
  • gentle
  • warmth
  • comfort
  • energy
  • excitement
  • intensity
  • life
  • blood

Color Psychology: The Color Orange

  • happy
  • energetic
  • excitement
  • enthusiasm
  • warmth
  • wealth prosperity
  • sophistication
  • change
  • stimulation

Color Psychology: The Color Yellow

  • happiness
  • laughter
  • cheery
  • warmth
  • optimism
  • hunger
  • intensity
  • frustration
  • anger
  • attention-getting

Color Psychology: The Color Green

  • natural
  • cool
  • growth
  • money
  • health
  • envy
  • tranquility
  • harmony
  • calmness
  • fertility

Color Psychology: The Color Blue

  • calmness
  • serenity
  • cold
  • uncaring
  • wisdom
  • loyalty
  • truth
  • focused
  • un-appetizing

Color Psychology: The Color Purple

  • royalty
  • wealth
  • sophistication
  • wisdom
  • exotic
  • spiritual
  • prosperity
  • respect
  • mystery

Color Psychology: The Color Brown

  • reliability
  • stability
  • friendship
  • sadness
  • warmth
  • comfort
  • security
  • natural
  • organic
  • mourning (in some cultures/societies)

Color Psychology: The Color Pink

  • romance
  • love
  • gentle
  • calming
  • agitation
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8 Responses

  1. I may have to change the paint in a couple of my rooms at home. πŸ™‚ Enjoyed the post.

  2. White for mourning in some places. I’ve learn’t something new. I’ve always felt that blue was a calming colour.

  3. I AM YET UNDECIDED ON THIS ONE — P I N K

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